Reputation, Personality, and Your Audience
Reputation is easy to tear down, and difficult to rebuild. As you work to build your brand value, it’s important to understand that how you interact with the public, followers of your music, can have far-reaching effects.
Reputation is built on fundamental principles: active listening, being considerate of differences, and in the age of digital media – being an active voice in the marketing machine is key. The online environment has made things a bit different when it comes to how personalities and brands can be perceived. There is information being written at all times on social media, review sites, and the databases. You need to be an active voice within your story when building your brand.
Focus on authenticity within all aspects of your work scope – from your music to your branding. Your branding should have a palpable and authentic message for listeners. Our Founder, David Frangioni, often refers back to a saying: You will never be a better artist than you are a genuine person. So remember that artistry and authenticity comes first, and marketing and promotion of your brand comes a close second.
The IDA Advantage
IDA has worked with the top professionals in the industry to help inspire, monitor, and grow a musician’s ability to retain their artistic integrity and their following. With IDA, you will get guidance from a team that cares deeply about your artistic integrity, and helps guide you in developing it.